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What do you do with clients obsessed with retail brands?
There’s a learning curve when it comes to working with an interior designer for the first time, and many new clients have a fondness for retail brands they’ve known (and perhaps loved) for years before...
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Why this architecture giant decided to bring interior design in-house
Lock, stock and barrel, how much is an interior design firm worth? It’s a difficult question to answer because firms—especially residential ones—are not often bought and sold. In the contract and...
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Why this Idaho designer is betting that retail will be her next big move
The 50 States Project is a yearlong series of candid conversations with interior designers across the country about how they’ve built their businesses. This week, Boise, Idaho–based designer Judith...
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You can’t do high-end design online? The Expert begs to differ
It’s a story we’ve already covered here at Business of Home: Last spring, during COVID lockdowns, entrepreneur Leo Seigal was sharing a house with up-and-coming Los Angeles designer Jake Arnold when...
View ArticleCan you get more out of your website?
What does your website say about your firm? A lot more than you might think. For advice on captivating the client from the first click, we asked pros who specialize in perfecting the digital footprints...
View ArticleRH has ‘outperformed everyone but Tesla’
RH had a successful year—and they’re taking it to the bank. In 2020, the company’s net revenue was $2.85 billion, up eight percent from $2.64 billion in 2019. In the fiscal fourth quarter alone, RH saw...
View ArticleMy business is a well-oiled machine, but I’ve lost my creative spark. Help!
Dear Sean,I’ve made my firm nimble and profitable—but in doing so, I’ve lost my creative spark. Yes, I’ve set my firm up for maximum efficiency, but I feel like I don’t have time to be creative...
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Kravet names new creative director of Donghia
Less than a year after acquiring Donghia in a bankruptcy sale for $1.4 million, Kravet will debut the brand’s first collection as a member of its family of brands. As part of the relaunch, Doug...
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Ikea divides the world into squares, Departures says goodbye to print, and more
After a nailbiter of a week, the Suez Canal was finally unblocked—and while the effects of those delays may be felt for weeks to come, the industry pushes on. Stay in the know with our weekly roundup...
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How a major fire in this designer’s building turned into a dream project
Once you’re in the door, there’s plenty of advice floating around about style, project management, budget and all the rest—but how do you actually get the job in the first place? We’re asking designers...
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Live selling is the next big thing. Can it work for home?
C-suite executives are rarely called on to tend the register at the company store, but last Tuesday, Humanscale CMO Leena Jain did just that—or, at least, a 21st-century version of it. At 2 p.m. she...
View ArticleBeth Diana Smith on leaving the corporate world behind
Interior design may have started as a side hustle for Beth Diana Smith, but it didn’t end that way. The New Jersey–based designer was at the top of her game—making six figures working as the director...
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Perennials has a new brand identity to meet the moment
Much has been asked of our homes over the last year, and much has been given. Now, after a long, solitary winter, spring bursts forth, with its intoxicating combination of optimism and endurance....
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An online auction site for vintage furniture obsessives
A few years ago, entrepreneur Shane Brown built his fiance a planter box. In an effort to generate more, better-quality planter boxes, she in turn made a strategic investment in a woodworking class for...
View ArticleAt Home’s stunning pandemic comeback, explained
A year ago, the big-box home furnishings retailer At Home was near the top of many people’s endangered retail species list, a business seemingly on life support. Its stock was trading for less than $2...
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What design trips are you most looking forward to post-pandemic?
While Zoom has been a lifeline during the pandemic, everyone is itching to get back to attending markets and visiting faraway clients. We asked seven designers—Mia Brous, Kerri Goldfarb, Linda...
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These YouTube sensations just launched a line of furniture
In some ways, social media can feel at odds with interior design—in the realm of TikTok and YouTube, it’s all about a bright flash that captures a moment of attention, and then the audience moves on....
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Why this Illinois designer includes a contingency in her budgets for what-ifs
The 50 States Project is a yearlong series of candid conversations with interior designers across the country about how they’ve built their businesses. This week, Chicago-based designer Brynn Olson...
View ArticleLee Industries’ Russell Towner on riding the waves of a home industry boom
At the outset of the pandemic, the year ahead was looking pretty rough for North Carolina–based furniture manufacturer Lee Industries. In April 2020, incoming orders were down by 70 percent from the...
View ArticleTuuci names a new president, Kitchn’s executive editor, and more
Spring is typically a time for new beginnings—with an influx of newly appointed positions, the home sector is no exception. As the industry continues to grow, read on for Business of Home’s April...
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