Décor Aid goes dark
Décor Aid, the online service that pairs clients with interior designers, has gone dark. The company’s website is defunct, its answering machine is not accepting new messages, and multiple emails to...
View ArticleWhy Amanda Teal completely changed the way she charged
It takes courage to scrap what you know and start anew—but that’s just what Menlo Park, California–based designer Amanda Teal did with her firm two years ago. “You just have this moment like, ‘Well, I...
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Phillip Jeffries celebrates 45 years in business by investing in the future
At a moment when many are focused solely on moving their operations online, luxury wallcovering company Phillip Jeffries is marking its 45th year in business by expanding both its digital and physical...
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The textile designer bringing Ethiopian craft to a new audience
It might not seem ideal to split a small business across two continents—but for textile designer Hana Getachew it’s essential. To produce her collections of ethically sourced handwoven pillows, throws...
View Article10 reasons Williams-Sonoma is set to make 2021 a home run
Williams-Sonoma had a spectacular year—but the company says you ain’t seen nothing yet.After the company announced its resoundingly positive fourth-quarter and fiscal year earnings yesterday, Wall...
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Are you expecting a business slowdown post-pandemic?
While there were a few weeks of uncertainty at the beginning of the pandemic, many designers saw a boom in business once people started spending every day at home. But with vaccination rates rising,...
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Why does The Wall Street Journal care about interior design?
Something I’ve come to understand: When industry insiders gossip about what’s right or wrong with the state of shelter media, they’re often reacting to the most recent celebrity on the cover of...
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How the pandemic inspired this Hawaii designer to launch her business
The 50 States Project is a yearlong series of candid conversations with interior designers across the country about how they’ve built their businesses. This week, Oahu, Hawaii–based designer Sachi Lord...
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24 years ago, Maharam changed everything. They’re still tinkering
It’s difficult to think of an origin story more picturesquely humble than that of fabric giant Maharam—the company was started in the early 1900s as a pushcart selling cloth remnants. However, while...
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Barclay Butera bets on e-commerce
Ten years ago, an interior designer with an Instagram account was a novelty. Now, a robust social media presence is table stakes. The same is rapidly becoming true for e-commerce side hustles—what was...
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Zoffany gets a refresh, a new surge of showrooms in Chicago, and more
As the days get longer, industry brands continue to open new showrooms and spaces. In our March roundup, Business of Home has gathered all the expansions and openings to have on your radar.EAST...
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This designer was over Pinterest. Then it got her a job
After she netted a client who had repinned several photos of her work, one designer decided to give Pinterest a second look. Five years ago, Liz Caan was so skeptical of Pinterest that she told a local...
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How a pandemic pivot rescued this ceramics brand from the brink
In business—and in life—big, disruptive change tends to be permanent. When DVDs came along, VHS was over, full stop (and then came Netflix). COVID, by contrast, has presented the surreal challenge of...
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HGTV grapples with the streaming era, a real estate IPO, and more
Amid buzzy headlines around vaccine optimism, the home industry is still facing significant supply chain delays and shortages. Spring is here, and as the world continues to find its bearings, stay in...
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Two designers share what they look for in new hires
The hiring process can seem very mysterious, especially to students and recent graduates looking for their first job or internship. During a panel hosted by the Fashion Institute of Technology’s...
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Why a brand might pay for your next design vacation
After the school years, field trips tend to fall out of the average adult’s life. That is, unless you’re an interior designer. A number of brands in the home industry offer designers experiential and...
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Social and strategic: How to make the most of your posts
PR pro Laura Bindloss advises clients to think about more than just posting pretty pictures. Here are her secrets to success.Laura BindlossPatrick Cline1. Change your mindset. So you hate social media?...
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Spring forward with 7 new pastel products
The first blooms of spring have started to break through the wintry haze. With that in mind, BOH found seven delightfully cheerful pastel products that bring a pop of spring indoors.Topiary by Mokum...
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View finder: One photographer’s pandemic project spurred a wallpaper business
Robert Malmberg has never been shy when it comes to trying something new. He found his professional calling when his parents gifted him a 35 mm camera before a six-month trip to New Zealand after he...
View ArticleTaking the temperature of the home textiles market
Suppose they gave a trade show and nobody came (at least, in person)?This week has seen yet another market, Home Textiles Week, held online instead of in person at its usual New York showroom...
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