Kyle Schuneman, the Los Angeles-based designer whom House Beautiful named to its "Next Wave of Top 20 Designers" has introduced his first book. The First Apartment Book: Cool Design for Small Space (Clarkson-Potter) is a fitting subject for the 27-year-old designer speaking to the post-college generation. His Live Well Design group works in interior design, prop styling and art direction, and has designed residences and advertising campaigns for clients like Target, The Beverly Hills Hotel and Howard Miller Furniture.
![]()
![]()
Schuneman, called a "Tastemaker" by Los Angeles Magazine and "30 Under 30" by Refinery29, has designed the Woolite pop-up shop, coinciding with Fashion Week and open through September 16 at 372 Broome Street in SoHo.
![]()
The bright white space evokes fresh, clean laundry and features Flor tile carpet in an upstairs VIP area and custom Liora Manne accent rugs. The shop features exclusive, limited-edition fashion designs for sale, including a Dannijo tank, a Felix Rey clutch, Shelli Segal scarves, and a Timo Weiland t-shirt.
![]()
Everything for sale has been pre-washed in Woolite's machine wash detergent, whose formula is intended to protect clothing and prevent stretching, fading and shrinking, preserving its integrity. All of the proceeds of the items will benefit Save the Children.
![]()
Schuneman says of his concept for the space, "I wanted the store to be a full-blown experience to hit all of your senses. The goal is to have shoppers come in and smell, feel and see WooliteWashed. With the interactive social media components, it's a store of the future and the store is intended to be clean and fresh, just like the detergents."
Schuneman, called a "Tastemaker" by Los Angeles Magazine and "30 Under 30" by Refinery29, has designed the Woolite pop-up shop, coinciding with Fashion Week and open through September 16 at 372 Broome Street in SoHo.
The bright white space evokes fresh, clean laundry and features Flor tile carpet in an upstairs VIP area and custom Liora Manne accent rugs. The shop features exclusive, limited-edition fashion designs for sale, including a Dannijo tank, a Felix Rey clutch, Shelli Segal scarves, and a Timo Weiland t-shirt.
Everything for sale has been pre-washed in Woolite's machine wash detergent, whose formula is intended to protect clothing and prevent stretching, fading and shrinking, preserving its integrity. All of the proceeds of the items will benefit Save the Children.
Schuneman says of his concept for the space, "I wanted the store to be a full-blown experience to hit all of your senses. The goal is to have shoppers come in and smell, feel and see WooliteWashed. With the interactive social media components, it's a store of the future and the store is intended to be clean and fresh, just like the detergents."