Cultivate, the kitchen inspiration website from Williams-Sonoma, has just introduced a helpful CounterTalk blog. The website launched in February.
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CounterTalk is written by Sarah Latta, formerly of Coastal Living and Real Simple magazines. Contributors include Susan Serra and Steele Thomas Marcoux, another former Coastal Living writer.
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Daily postings offer advice on countertop choices, storage ideas, and designer tips from across the country and around the world. Expect posts in categories like Save vs. Splurge, Renovation Diaries, In the Kitchen With--a Q&A with a famous designer, chef or celebrity--and Mick's Corner, which will feature contributions from expert Mick De Giulio.
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The site itself isn't ecommerce, and there are plenty of references to brands in the WSGC family like West Elm, but a compelling assortment of inspiring visuals and tips welcome to the heart of a home.

CounterTalk is written by Sarah Latta, formerly of Coastal Living and Real Simple magazines. Contributors include Susan Serra and Steele Thomas Marcoux, another former Coastal Living writer.

Daily postings offer advice on countertop choices, storage ideas, and designer tips from across the country and around the world. Expect posts in categories like Save vs. Splurge, Renovation Diaries, In the Kitchen With--a Q&A with a famous designer, chef or celebrity--and Mick's Corner, which will feature contributions from expert Mick De Giulio.

The site itself isn't ecommerce, and there are plenty of references to brands in the WSGC family like West Elm, but a compelling assortment of inspiring visuals and tips welcome to the heart of a home.