The 9th-annual “Ultimate Bachelor Pad” is a sprawling triplex penthouse in the ClockTower Building in DUMBO, marking the first time the men’s magazine has moved its NYC apartment out of Manhattan.
Each room in the Esquire Apartment represents a variety of lifestyle touchpoints for the 21st century man as seen through the eyes of some of the most talented interior designers in the industry, including: Shelley Starr for Hugo Boss [Great Room] and for Don Julio [Tequila Bar], Campion Platt for Ermenegildo Zegna [Master Bedroom], Denise Kuriger for ASICS [Home Gym], Marc Thorpe and HUSH Studios for Acura [Study], Luxurious Animals and Poltrona Frau Group for Lufthansa [Digital Loft], SFA Designs for Conrad Hotels & Resorts [Rooftop Terrace], and Brooks Atwood of POD Design+Media [Esquire Bar].
The 7,000 square-foot penthouse features a 14-foot-high glass clock face on each wall of the main living area, which provides nearly unobstructed views out to the four points of the compass. With 16- to 50-foot ceilings, the Esquire Apartment includes eight rooms, an interior private glass elevator, a three-story floating staircase, and an outdoor crow’s-nest terrace with 360-degree views.
“The Esquire Apartment concept was conceived in New York in 2003,” notes Jack Essig, SVP/group publishing director/chief revenue officer, Esquire. “Although we create our house every other year in Los Angeles, this is the first time we’ve taken our New York project to a location outside of Manhattan. We really challenge ourselves every year to find a new prime neighborhood and a building that represents the essence of the magazine. The ClockTower penthouse is truly a one-of-a-kind space that encapsulates the style and innovation that is inherent to the Esquire brand.”
Guests at the Esquire Apartment will experience numerous technological and lifestyle innovations customized for today’s “ultimate bachelor,” including such innovations as The Ghost, the Lufthansa Digital Loft and the “Home Office of the Future.”
The only permanent resident of the 2011 Apartment is Charlotte, the elusive ghost. Charlotte is a life-size digital hologram created by Pod Design+Media and WIKA Studio who will appear at various locations inside the Apartment to flirt with guests, provide information on various aspects of the space and otherwise engage a crowd that may think they have seen everything. Charlotte is embodied by actress Margot Robbie, who appears in Pam Am on ABC.
“It’s nice to be doing good while doing business,” said Stephen Jacoby, associate publisher of marketing, Esquire. “We’re thrilled to be creating such unique and inspirational living spaces each year and giving our partners this platform for reaching key audiences. And it’s thoroughly rewarding to be doing it for charity.”
This year’s opening gala, which benefits the Fresh Air Fund, is set to take place on Thursday, October 13th. To date, Esquire has raised more than $8.5 million for a variety of causes since the first Ultimate Bachelor Pad opened in 2003.
Each room in the Esquire Apartment represents a variety of lifestyle touchpoints for the 21st century man as seen through the eyes of some of the most talented interior designers in the industry, including: Shelley Starr for Hugo Boss [Great Room] and for Don Julio [Tequila Bar], Campion Platt for Ermenegildo Zegna [Master Bedroom], Denise Kuriger for ASICS [Home Gym], Marc Thorpe and HUSH Studios for Acura [Study], Luxurious Animals and Poltrona Frau Group for Lufthansa [Digital Loft], SFA Designs for Conrad Hotels & Resorts [Rooftop Terrace], and Brooks Atwood of POD Design+Media [Esquire Bar].
The 7,000 square-foot penthouse features a 14-foot-high glass clock face on each wall of the main living area, which provides nearly unobstructed views out to the four points of the compass. With 16- to 50-foot ceilings, the Esquire Apartment includes eight rooms, an interior private glass elevator, a three-story floating staircase, and an outdoor crow’s-nest terrace with 360-degree views.
“The Esquire Apartment concept was conceived in New York in 2003,” notes Jack Essig, SVP/group publishing director/chief revenue officer, Esquire. “Although we create our house every other year in Los Angeles, this is the first time we’ve taken our New York project to a location outside of Manhattan. We really challenge ourselves every year to find a new prime neighborhood and a building that represents the essence of the magazine. The ClockTower penthouse is truly a one-of-a-kind space that encapsulates the style and innovation that is inherent to the Esquire brand.”
Guests at the Esquire Apartment will experience numerous technological and lifestyle innovations customized for today’s “ultimate bachelor,” including such innovations as The Ghost, the Lufthansa Digital Loft and the “Home Office of the Future.”
The only permanent resident of the 2011 Apartment is Charlotte, the elusive ghost. Charlotte is a life-size digital hologram created by Pod Design+Media and WIKA Studio who will appear at various locations inside the Apartment to flirt with guests, provide information on various aspects of the space and otherwise engage a crowd that may think they have seen everything. Charlotte is embodied by actress Margot Robbie, who appears in Pam Am on ABC.
“It’s nice to be doing good while doing business,” said Stephen Jacoby, associate publisher of marketing, Esquire. “We’re thrilled to be creating such unique and inspirational living spaces each year and giving our partners this platform for reaching key audiences. And it’s thoroughly rewarding to be doing it for charity.”
This year’s opening gala, which benefits the Fresh Air Fund, is set to take place on Thursday, October 13th. To date, Esquire has raised more than $8.5 million for a variety of causes since the first Ultimate Bachelor Pad opened in 2003.