Yesterday, One Kings Lane acquired publishing design firm Helicopter as part of an effort to develop and expand its editorial content.
Best known for launching Domino magazine, Helicopter's clients have included major publishing companies such as Condé Nast, Time, Hachette, Hearst and it was responsible for the redesign of WSJ magazine.
OKL's new original content will include stories on home decorating, interior design, gifs, entertaining and more.
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Example of current editorial feature on OKL.
"We have been so impressed by the steep growth of the business and the loyal community One Kings Lane has built in such a short period of time," said Aileen Lee, partner of the site's backer, Kleiner Perkins Caufield & Byers.
Since 2009, OLK's revenue has grown 500%, and another 60% within a three month period, according to a report, and more than 50% of customers make repeat purchases.
Best known for launching Domino magazine, Helicopter's clients have included major publishing companies such as Condé Nast, Time, Hachette, Hearst and it was responsible for the redesign of WSJ magazine.
OKL's new original content will include stories on home decorating, interior design, gifs, entertaining and more.
Example of current editorial feature on OKL.
"We have been so impressed by the steep growth of the business and the loyal community One Kings Lane has built in such a short period of time," said Aileen Lee, partner of the site's backer, Kleiner Perkins Caufield & Byers.
Since 2009, OLK's revenue has grown 500%, and another 60% within a three month period, according to a report, and more than 50% of customers make repeat purchases.